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Who is Digi Jeff Lange?
Digi Jeff provides digital strategy for entertainment brands, entrepreneur, facebook app and web developer.
Digital Strategy Archive
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How news anchor Sarah Hill is revolutionizing broadcast journalism using Google+ hangout technology
Posted on February 1, 2012 | No CommentsSarah Hill is using Google+ in a big way to interact with her local news show at KOMU-TV 8 (which broadcasts in Missouri). She is using Google+ hangouts frequently on her show to bring in the outside world and get real time responses. I recently joined a hangout of hers and it was real informative, she calls it the cyber... -
Several problems with Facebook celebrities using pages and profiles, mass confusion
Posted on December 23, 2011 | No CommentsFacebook is making a very confusing move with pages and profiles. They are reaching out to celebrities with pages and influencing them to create a profile and enable subscriptions with the new Timeline. As a user, am I suppose to subscribe to their profile, like their page or both? What would they post differently on them if they had both?... -
Community managers are the most important role: Why Eminem is boring on social media
Posted on December 10, 2011 | No CommentsThis is a guest blog I did for Ryan Cox. Entertainment brands such as music artists are the biggest leaders on all social media platforms. Eminem is the king of Facebook, Lady Gaga is the queen of Twitter and Britney Spears is the Queen of Google+. Technology is constantly changing industries, look atSpotify. People have been saying record labels won’t exist... -
Why you shouldn’t link your Facebook account to Twitter for entertainment brands
Posted on December 8, 2011 | No CommentsThis is a guest blog I did for TweetFind.com. It’s important to use the right tools and integration when managing social media for entertainment brands. Twitter allows you to link your Facebook account (Settings>Account) using your profile or page. I recently linked my Facebook profile account since I tweet more than I Facebook. Several pro/cons I noticed with this strategy Pro:... -
Eminem, Lady Gaga and Britney Spears are social media kings and queens for Facebook, Twitter and Google+
Posted on November 27, 2011 | No CommentsIt’s been reported that Britney Spears just knocked out Larry Page for the most Google+ circles. So I wanted to see who the other social media kings and queens were. I reported awhile ago the race with Lady Gaga and Barack Obama. Here are the current new leaders: Lady Gaga 16,420,907 followers on Twitter 45,373,626 Facebook Does not have a Google+ page... -
A Facebook “Like Us” promotion by a local Chick-fil-A that could have been done better
Posted on July 20, 2011 | No CommentsUPDATE: 7/23 – I went back to redeem my complimentary meal and they said I could pick any meal for free. That was pretty awesome. I also got a kind email from the owner of the restaurant letting me know he took my feedback to heart. I think that was great my feedback reached the right person to correct the... -
How do we avoid social media redundancy with Facebook, Twitter and Google Plus?
Posted on July 10, 2011 | No CommentsI’ve had a good amount of time experimenting with Google Plus and think it’s a good product and Facebook alternative. I still enjoy Facebook but look at it differently every time I see it now after using Google Plus. Facebook looks old school and web 1.0 while G+ is 3.0. I manage several Facebook accounts for artists, celebrities, etc.... -
Real Time Sports Social Media Leaders, NBA dominates
Posted on May 20, 2011 | No CommentsEver wanted to know which sport is the social media king on the internet? After some research I got the results and NBA is killing it online. Being a big baseball fan, I was very surprised to see MLB so low. They need to beef up their social media departments. Originally I was only going to do nba, mlb, nfl... -
Redefining websites with social networking and mobile interactions
Posted on April 6, 2011 | 2 CommentsAfter working with several music artists I came up with a strategy to redefine how their websites operate. Most celebrities and music artists use Twitter and Facebook as well as uploading images and storing them on a 3rd party photo sharing site like TwitPic, Plixi, yFrog etc. What if you had all this on your official website and it became... -
Record Labels need to beef up their Social Media department Fat Joe, Akon, Eminem, Jay-z Pages all need improvements
Posted on December 22, 2010 | 1 CommentRecord Labels really need to beef up their social media department. After reviewing several official Facebook pages I found so many accounts being poorly managed. Let’s start with Fat Joe’s Facebook Page where it’s nothing but an idle page, do I need to say more? Fat Joe has 130,000 fans to connect with and nobody is running his page. Do...