Digital Strategy Archive

  • It wasn’t that long ago when a Facebook page and a Twitter account meant digital exposure on the World Wide Web. Back then, creating a viable and dynamic web presence was as easy as clicking “sign-up now” and navigating your way through a series of disclaimers and agreements. Unfortunately, times have changed. As more and more businesses make the transition […]

    Local Colorado orthodontist increases monthly traffic 900% with SEO

    It wasn’t that long ago when a Facebook page and a Twitter account meant digital exposure on the World Wide Web. Back then, creating a viable and dynamic web presence was as easy as clicking “sign-up now” and navigating your way through a series of disclaimers and agreements. Unfortunately, times have changed. As more and more businesses make the transition […]

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  • The hashtag, or the art of prefixing a word or statement with the # symbol, is an important tool in linking people and topics together through social media.  Although the hashtag originated in IRC (Internet Relay Chat) and has since gained tremendous popularity through Twitter, its modern usage and acceptance continues to bring social media trends, and those who follow them, […]

    Why hashtags are valuable on Twitter, Facebook and Google Plus

    The hashtag, or the art of prefixing a word or statement with the # symbol, is an important tool in linking people and topics together through social media.  Although the hashtag originated in IRC (Internet Relay Chat) and has since gained tremendous popularity through Twitter, its modern usage and acceptance continues to bring social media trends, and those who follow them, […]

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  • My first Instagram video was 15 seconds of me talking about watching World War Z. My review wasn’t spectacular but after I posted it I thought of how incredibly huge this could be for movie companies. Imagine them tweeting “Give us a review of {name of movie} using a instagram video with #worldwarz”.  This concept could be applied to lots […]

    Instagram videos potentially huge for movies, go viral with reviews

    My first Instagram video was 15 seconds of me talking about watching World War Z. My review wasn’t spectacular but after I posted it I thought of how incredibly huge this could be for movie companies. Imagine them tweeting “Give us a review of {name of movie} using a instagram video with #worldwarz”.  This concept could be applied to lots […]

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  • The Fast and the Furious franchise series started in 2001 and still going strong.  What Universal Studios has failed to do during this time is connect digitally with their fans to their benefit. I remember when the first movie came out, I was right out of high school and everyone went nuts around my age group with wanting to upgrade […]

    The Fast and the Furious is a gold mine Universal Studios missed

    The Fast and the Furious franchise series started in 2001 and still going strong.  What Universal Studios has failed to do during this time is connect digitally with their fans to their benefit. I remember when the first movie came out, I was right out of high school and everyone went nuts around my age group with wanting to upgrade […]

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  • I started noticing that restaurants (food/drink) businesses struggle with their creativity. I don’t want to log on to Facebook and see a company I frequent at always talk about their specials of the day or what they sell. The more they open up and think outside of the box (Old Spice commercials) the bigger their reach would be. For example: Pepsi does a […]

    What type of brands do you consider a one trick pony?

    I started noticing that restaurants (food/drink) businesses struggle with their creativity. I don’t want to log on to Facebook and see a company I frequent at always talk about their specials of the day or what they sell. The more they open up and think outside of the box (Old Spice commercials) the bigger their reach would be. For example: Pepsi does a […]

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  • I have been staying real busy with my new company I started ReturnMore.  I am trying to brand ReturnMore to do a multiple of things, right now I built a service called ReturnMore Offers where a business can offer deals and customers can unlock and redeem those deals on their smartphone or tablet. One thing I have noticed while talking […]

    How I helped Chick-fil-A Southlands and Toni & Joe’s Pizzeria locations increase their social media engagement with ReturnMore

    I have been staying real busy with my new company I started ReturnMore.  I am trying to brand ReturnMore to do a multiple of things, right now I built a service called ReturnMore Offers where a business can offer deals and customers can unlock and redeem those deals on their smartphone or tablet. One thing I have noticed while talking […]

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  • I was at a restaurant and got in the conversation “Coke or Pepsi”, personally I’m a Pepsi guy (love Mountain Dew). I thought I would dig up some stats online and see which company does better connecting with their customers using social media. Results are based on May 14th 2012 stats Facebook: Coca-Cola:  41,822,237 Likes  265,094 talking about this Pepsi: 8,170,319 likes […]

    Coca-Cola vs Pepsi, the social media battle

    I was at a restaurant and got in the conversation “Coke or Pepsi”, personally I’m a Pepsi guy (love Mountain Dew). I thought I would dig up some stats online and see which company does better connecting with their customers using social media. Results are based on May 14th 2012 stats Facebook: Coca-Cola:  41,822,237 Likes  265,094 talking about this Pepsi: 8,170,319 likes […]

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  • I been working hard on ReturnMore and was thrilled that Denver Post wanted to cover an article for it. I will blog about ReturnMore again soon once I get caught up on a few things. Startup Spotlight: social media expert helps “return more” to Chick Fil-A  

    Denver Post article about my new tech startup company, ReturnMore

    I been working hard on ReturnMore and was thrilled that Denver Post wanted to cover an article for it. I will blog about ReturnMore again soon once I get caught up on a few things. Startup Spotlight: social media expert helps “return more” to Chick Fil-A  

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  • Realtors posting on social media Let’s take a real estate agent posting to their personal Facebook profile. I think everyone uses Facebook differently but don’t bombard your peers with obnoxious content.  If you are getting little activity on your Facebook posts, there is probably a reason, your friends have lost interest in what you are posting.  If you are posting nothing but […]

    Digital strategy: Quality content > Quantity content, stop boring your audience

    Realtors posting on social media Let’s take a real estate agent posting to their personal Facebook profile. I think everyone uses Facebook differently but don’t bombard your peers with obnoxious content.  If you are getting little activity on your Facebook posts, there is probably a reason, your friends have lost interest in what you are posting.  If you are posting nothing but […]

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  • The term online community manager is what has been coined for what I do. I help entertainment brands such as music artists with digital strategy. It is more than just setting up a Facebook and Twitter account. There is so much involved with being a successful brand online, if you don’t do it the right way, you will fail. For […]

    1,000,000 circles on Google+ milestone reached

    The term online community manager is what has been coined for what I do. I help entertainment brands such as music artists with digital strategy. It is more than just setting up a Facebook and Twitter account. There is so much involved with being a successful brand online, if you don’t do it the right way, you will fail. For […]

    Continue Reading...