Instagram videos potentially huge for movies, go viral with reviews

My first Instagram video was 15 seconds of me talking about watching World War Z. My review wasn’t spectacular but after I posted it I thought of how incredibly huge this could be for movie companies. Imagine them tweeting “Give us a review of {name of movie} using a instagram video with #worldwarz”.  This concept could be applied to lots of products but I thought movies would work well.

Maybe I can get in contact with a movie company to build out a special build for them to use on their movie site where it shows all the videos submitted.  Users could possibly vote them up.