Facebook is making a very confusing move with pages and profiles. They are reaching out to celebrities with pages and influencing them to create a profile and enable subscriptions with the new Timeline. As a user, am I suppose to subscribe to their profile, like their page or both? What would they post differently on them if they had both? This makes it pretty confusing for users. I am a big fan of the Timeline rollout, been using it since Zuck announced it. However, the Timeline is only good for some celebrities.
Here are some things I’ve noticed:
- Music artists should NOT create just a profile, they should stay on a page. With the integration of Spotify and other music related services they will only show up on a page.
- If a user adds an artist as their favorite artist while editing their profile, that artist is linked to their Facebook page. If a music artist creates just a profile and not a page, users that put that artist as their favorite artist will not be linked to anything but a wikipedia page. Take for example the below screen shot of Gang Starr. Nobody has claimed Gang Starr’s page so a wikipedia description appears. Notice how many people have liked this page, 203,148! That’s a lot of idle fans!
Notice how I have not liked this artist. Let me show you how most of these likes are being liked without you even knowing. If you are using the new Timeline profile, click your ‘likes’ and you will see a list of different categories of your likes. Click the edit link and add Gang Starr to your music.
When you add this artist as your favorite artist, Facebook automatically likes their official page. When I went back to Gang Starr’s page the like button disappeared. I like how Facebook has set this up but this will be terrible for artists that do not have a page setup. If only Gang Starr knew they had 200 thousand fans to connect to on an idle page. RIP Guru.
- Page tabs are huge for music artists to promote their next project. If a music artist converts to a profile online and no page, they lose that. BandPage is one of the most popular apps on Facebook which allows music artists to connect their songs and videos to their fans.
- Let me show you why this is important for athletes to keep their page only. I was recently editing my favorite athletes and noticed some of them disappeared. I know for a fact I had Mike Tyson as one of my favorite athletes but now he is not listed. Mike Tyson recently converted his page to a profile. While he did this, it removed him out of my favorite athletes. I went back to try and add him and look at the options:
Notice how it’s very hard to know which one to even choose? Before, his official page was at the very top with a lot of likes so I knew to click that one. Now, since Mike Tyson converted his profile doesn’t populate here because it only populates Facebook pages.
- Each Facebook page selects a category when they set it up making it easy to organize and break into categories when needed, converting to profiles will make things a mess for Facebook.
- Here is an example of Britney Spears who has a page and a profile setup. Notice how she posted the same thing on both. Why would I want to see this twice in my Newsfeed?
- Tim Tebow also converted his page to profile. He is actually the only one I could find that is using the new Timeline which looks really nice. The problem with him converting from a page to a profile like the examples above, I can’t add him to inspirational people on my profile. Notice the screen shot below, I only have 2 options for adding Tim Tebow and none are linked to his new profile converted from a page.
After trying to add Tim Tebow back to my favorite athletes (because of his conversion), I was then giving an error.
I think Facebook really needs to figure out a more organized setup for these changes. I don’t put the blame on the above users. Facebook should have thought this more out before encouraging celebrities to add a profile and enable subscriptions when they already have a well established page. This just doesn’t make a lot of sense and seems to fault against the celebrities.