I try to be as innovative as possible with everything I do.  Always trying things that have never been done before.

What I decided to do with Paul Wall is have snippets from his new album Heart of a Champion available exclusively on his facebook page http://www.facebook.com/paulwall.  At the end of the day this will increase his facebook fans.

I made a facebook application that prompts users that have not clicked “like” on his page an image:

Fans of his page can click the snippets tab which loads daily snippets and informs them which snippets are coming out next.