I wrote an article about how retarded the record labels were, for claiming copyright on MC Hammer's music video of "Can't touch this" which had 12.8+ million views. After seeing this photo I couldn't help but laugh and wonder why he is holding up the sign.

Ocho Cinco is known for his social media tactics using ustream and twitter.  Ocho Cinco was taunting Jay Cutler last week about his upcoming game against the Bears.  (It was all good friendly smack talking)

Many of you know, I hate dislike Jay Cutler because of his attitude.  I have no idea what coach put him through to the NFL with his temper tantrums.  If he pulled his attitude together he would be a good player.  But this is not about Jay Cutler, back to topic.  

How many of you have uploaded a video from a game NFL, MLB, NHL etc, because you wanted to show your friends an awesome clip Ray Lewis dirty hit on Ocho Cinco? I remember when the Rockies advanced to the World Series in 2007 and choked, it was a big moment for Colorado to see.  I started a website called RockiesWorld.com and had a bunch of stuff on there like Colorado Rockies Desktop Wallpapers to help celebrate the moment.  I then made a video with small clips of the Rockies making it to the World Series that I collected from the net.  I had the video up to about 5,000 views in 2 days and YouTube kindly sent me an email telling me the video has been removed because MLB made a copyright claim.  

Later the next year as my website got popular, MLB sent me a letter that my site is using MLB / Rockies trademarks illegally for desktop wallpapers and I have to remove them all or they were going to take legal action.  I was not profiting from this site in anyway, it was a hobby/fan site I created for fans.  If anything I was going out of pocket on hosting for the site.  Instead of taking down the logos all over the site, I told them I would rather give them ownership of the domain. 

Now I am getting to my point.  Why is it that NFL / MLB are so strict on all their media distributed over the net? Yes, they own it. Yes, it's their ownership. But this is not going to work and will not stand that long because social media is the biggest thing since balloon boy Google started. NBA is actually pretty smart.  Instead of fighting technology with sites like YouTube, they actually created their own YouTube account and upload videos that they allow sharing to.  Why is it that MLB and NFL are not doing this? NFL makes it so ridiculous for their athletes, like Ocho Cinco, to twitter and embrace social media.  Fans want the most out of their favorite athletes and musicians. NFL & MLB are fighting technology just like the record labels.  

Record labels should be willing to sit down and work out a strategic plan with Facebook, Myspace, YouTube etc.