I'm all about hearing new startups and ideas in the tech scene. This one really caught my eye when I heard Facebook Closing In On Acquiring Check-In Service Hot Potato. I am an avid FourSquare user when I leave the house. FourSquare is a great way to show my Facebook and Twitter friends where I'm at with brag posts (example: Playboy Mansion...If I ever get invited). I think what FourSquare lacks is the ability to do more than just GPS checkins. Hot Potato blew me away when I visited their site and saw their iPhone app.
Not only does Hot Potato (@hotpotatoapp) let you checkin to a GPS location it also lets me tell my friends what I'm doing with other activities like: tv, music, location, reading, thinking about, video games etc. Once this catches wind from users, this is going to blow FourSquare away with users.
Another great iPhone app that I like to use is Miso where I can checkin to what I'm watching on tv or at a movie theater. The part that I really like about Miso over Hot Potato is they post a wall post with the movie poster I'm watching, with Hot Potato it changes my status update, which I don't like. I think Miso's idea of posting the movie poster is great because it's visual and sticks out more to increase engagement with my Facebook friends.
Twitter Trends is a great way to see what everyone on Twitter is currently talking about. With Hot Potato it has a great way of showing "What's hot right now..." based on the activities. This is better than Twitter trends simply because you can monetize per activity. A perfect example is when the World Cup was on, it was filling up all 10 spots on Twitter trends. What happens if you wanted to know what people are saying about new movies that came out but the World Cup was filling up all the spots on Twitter trends? With Hot Potato I can just click the movie activity and see what people are watching and saying.
Hot Potato is the next biggest thing you will hear about once Facebook starts marketing and integrating it into Facebook. In a perfect world it would be great to see Hot Potato buy out Miso, FourSquare and GoWalla. There will always be competition and someone already wire-framing the next big idea or taking someone's idea and making it better.
Find me on Hot Potato http://hotpotato.com/digijeff.

